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What are the Influences on New Car Buyers
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This 14 page paper is a paper showing the use of primary research for a study to investigate which are the major influences on the purchase decision of a new car. The paper gives an introduction, outlines the research objectives, provides a methodology and then gives an analysis of some fictitious but realistic results. The bibliography cites 3 sources.
Filename: TEnewcar.rtf

What are the marketing implications for Dixon’s as a result of their decision to stop selling VCR players
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This 5 page paper looks at the decision of the UK electrical retailer Dixon’s to stop selling video recorders and proposes a research study to assess the marketing implications of this decision. The paper justifies the question, undertakes a literature review and then considers the benefit and gives a brief methodology. The bibliography cites 9 sources.
Filename: TEdixdvd2.rtf

What is a Case Study and What is Case Study Methodology?
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This 22 page paper is written in 2 parts. The first part examines what a case study is. Starting with the explanation that it is a narrow qualitative research model the paper expands the definition and looks at the different definition of case study given by a range of researchers. This part of the paper considers what should and should not be in a case study and how they can be used as a research method as well as aids to student learning. The second part of the paper looks at what is meant by case study method, how case studies can and should be undertaken, the range of choices that are available to the researcher and how case study method has developed over time. The bibliography cites 14 sources.
Filename: TEcasestud.rtf

What is the Best Way to Create Value for International Brands In Local Markets?
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This 17 page paper outlines how to carry out a study to determine how international brands should be marketed, using either standardized or customized approaching to branding. The pa-per starts by considering how the research could be undertaken and then conducts a literature review and looks at two case studies. The bibliography cites 13 sources.
Filename: TEintbrand.rtf


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