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Testing the Value of Differentiation at Gucci - A Research Proposal
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This 6 page paper is a research proposal. The theory of differentiation is well known in the commercial world. However, there appear to be few tests of this theory as it is accepted as accurate. In this paper there is the goal to test if differentiation can be the main feature in the success of a company. Gucci is used as an example, as this is a company that failed due to over extending its’ brand and devaluing it. The recovery appears to be based on adding value back by reviving the differentiation and creating greater differentiation. Looking at theory and management of the company, its past history and mistakes the value of differentiation may be ascertained. This can then be tested with the use of primary research though a survey. This research proposal, including time plan, outlines how this research could take place. The bibliography cites 10 sources.
Filename: TEtestgu.rtf

The Airline Industry and British Airways
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This 33 page paper is written in two parts. The first part is an in-depth analysis of the airline industry. This includes a comprehensive SWOT analysis examines strengths weaknesses opportunities and threats, a PEST analysis, examining political, social economic and technological influences, and the use of Porters Five Forces model, examining the threat form existing and new competitors, the power of buyers and suppliers and the availability of substitutes. The second part of the paper examines British Airways (BA) as a company looking at their generic strategy that focuses on differentiation and some of their core competences such as the use of information technology and how all these factors fit in with the industry analysis in part 1 of the paper. The bibliography cites 22 sources.
Filename: TEairBA.rtf

The Big Ten Conference
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A 34 page research paper on The Big Ten Conference, its history, state purpose, etc; The writer discusses administrative accessibility, enrollment, and various changes that have occurred over the years. Of particular concern are the conference's rules, regulations, & by-laws. Bibliography lists 10 sources.
Filename: Bigten.wps

The Construction Industry in India
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This 26 page paper is an in-depth examination of the construction industry in India and how the industry can can become more efficient and competitive. The paper conducts the examination using a detailed PEST analysis looking at the political, economic social and technological influences. The major impacts are seen as the government policies and culture that sustains a vibrant black market economy with high levels of corruption. The bibliography cites 12 sources.
Filename: TEindiacon.rtf


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