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How Did Tesco Become The Dominant Supermarket In The UK; A Research Proposal
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This 12 page paper presents a research proposal to assess how the UK supermarket chain achieved and has maintained its’ dominant position held since 1995 when it surpassed Sainsbury. The proposal included background on the supermarket industry in the UK, the background and performance of Tesco and an outline for secondary and primary research. The bibliography cites 7 sources.
Filename: TEtesdom.rtf

How Does Organisational Culture Affect A Managers Ability To Motivate Staff Through Non-Financial Rewards And Incentives?
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This 47 page paper looks at how organisational culture can impact on the way staff are motivated though non financial rewards and incentives. The paper presents an introduction, literature review and methodology along with simulated primary research looking at how culture impacts on what types of rewards and incentives are offered, how they are perceived by the employees. The research includes observational research and the use of a survey. The bibliography cites 15 sources.
Filename: TEculreward.rtf

How Far Do Representations of Youth Crime in Britain, Through Popular Culture, Influence the Public's Perceptions of Young People in Today's Society?
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This 11 page paper is a literature review covering a range of sources that would be useful for a dissertation which examines How far representations of youth crime in Britain, through popular culture, influence the public's perceptions of young people in today's society. The paper starts by placing the occurrence of crime into a social context and reviews crime theory. The paper then looks individually at the way youth crime is reported and the influences on the making of the news, and then at the way the news will influence the audience by looking at audience theories. The bibliography cites 21 sources.
Filename: TEcrimmed.rtf

How to Enhance the Reputation of the US and its’ Citizens
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The reputation of counties depends on a range of factors. The United States has suffered as a result of recent global events. This 34 page paper is a study that has the aim of developing a strategic approach for the US to enhance its reputation to create a more positive image using only volunteers. The paper details the problem and the causes of the problem, examines the way in public relations tools may be used to manipulate public perception and presents an example of primary research that identifies the audience that should be targeted with any reputation enhancement strategy. The paper also includes a case study where poor performance required a cost effective people centric public relations campaign to rebuild reputation. The paper concludes with a broad strategic approach that could be adopted. The bibliography cites 16 sources.
Filename: TEUSreputa.rtf


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