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Papers On Theses & Dissertations
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Gucci
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This 43 page paper is an in-depth examination of the Gucci group. The paper begins with the history of the company under the guidance of Guccio Gucci and the way it developed after his death in 1953. The paper looks at the fall of the company and its recovery under Dominico De Sole and Tom Ford. The paper then examines the current position of the company, including the strategic alliance with PPR and the strategies that have been used by the company. This includes how it markets its products, the product mix using the BCG matrix, the role of acquisition and finally a financial analysis to ascertain the impact that the strategies of the last few years had had on the company’s performance. The bibliography cites 41 sources.
Filename: TEgucci1.rtf

GUCCI: The Naked Truth Or Just In Fashion?
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This 34 page paper examines the use of nudity in advertising, looking at why there is an increase in nudity in marketing, considers the reasons behind the increase and look at how it reflects on society and impacts on it. The paper uses the case of Gucci to examine these phenomena and uses this to discuss whether it is right or wrong to use nudity. The paper includes 4 small illustrations of Gucci advertisements that are used in the paper. The bibliography cites 27 sources.
Filename: TEnudgucci1.rtf

Has Privatisation of Ports in the UK been successful?
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This 50 page paper considers whether the privatisation of the Ports in the UK has been a success. The paper begins by identifying the goals of privatisation by looking at the political background to the policies origins in 1970’s and 1980’s. In order to judge the relative level of success, the meeting of targets is one method, but there also should be comparison with other privatised industries and privatised ports in other countries. The paper conducts an extensive literature review which identifies the theories and manifestations of the differing motivations and drivers and examines any causal links between the assumptions and the reality of privatised companies and the perception. These are then applied to the case of the Ports in the UK. The bibliography cites 60 sources.
Filename: TEportsUK.rtf

Health and Safety Research Proposal
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This 15 page paper proposes a health and safety research project to look at the tools of assessment and how suitable they are to measure unseen risk, such as air quality. The paper gives a justification of the study, the aims and methods, a time table and a literature review examines models that may be used and the risks of poor air quality. The bibliography cites 14 sources.
Filename: TEheaprop.rtf


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