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Borderline Personality Disorder
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This 40 page paper provides an overview of borderline personality disorder, BPD, and relates some current research about the connection between BPD and childhood sexual abuse, as well as between BPD and Bipolar Disorder (BD). Bibliography lists 25 sources.
Filename: MHBPDPsyDis.rtf

British Airways; The Impact of Deregulation in the European Union
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This 33 page paper considers the impact that deregulation of the civil aviation industry within Europe has had on this well establish company that was dominant in a former oligopoly. The paper considers the impact of deregulation on the industry, and then specifically on British Airways due to increased competition as a result of falling barriers to entry. The paper focuses on the fincial implications and considers if the current levels of losses may be seen as a direct or indirect result of the deregulation. Geographical performance is also considered in the analysis, comparing the EU performance with the rest of the world. Alternate possibilities for the losses are also considered. The bibliography cites 40 sources.
Filename: TEBAdisi.wps

Building Customer Loyalty Through Loyalty and Reward Schemes
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This 17 page paper looks at the way that companies try and create loyal customers with the use of reward schemes. The paper looks at the use of reward or loyalty schemes, how and why they have become so popular and the way loyalty is seen in the real world, including the idea of polygamous loyalty and the way they may support brand values and their potential to provide differentiation. The bibliography cites 22 sources.
Filename: TEloyalcust.rtf

Business and Ethics
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This 51 page paper looks at the role of ethics in business and how it is perceived. The papers seeks to answers two questions; 1. To what extent do companies heed ethical guidelines? 2. To what extent do the public believe company information regarding ethical issues? The paper starts by looking at the way strategy is formed and how ethics may be seen in this process. Different approaches to examining ethics and business are then considered, including models such as shareholder wealth maximization and corporate wealth maximization, and looking at the philosophical approach using the theories of Kant and Mills. The Global Compact from the United Nations is also included. This is followed by a case study showing how a company can be ethical and profitable. The last part of the paper is primary research that examined how consumers see business and ethics as conflicting. This is ascertained with the use of a survey, the questionnaire and presentation of the results are all included. The bibliography cites 31 sources.
Filename: TEbusethics.rtf


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