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Papers On Technology, Transportation, & Aviation
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Southwest Airlines' Future
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An 8 page paper discussing some of the pressures facing Southwest Airlines in 2005 and steps it could reasonably take to mitigate its business risks. Southwest still can claim no layoffs and no unprofitable quarters for all of its history, but most of the legacy carriers it competes with are operating under bankruptcy protection and at much lower costs. The paper recommends that Southwest preserve its all-important culture at all costs; increase fares; and expand into easily accessible markets as it waits for competitors to emerge from Chapter 11 protection and again come into the sights of the labor unions currently giving many deep concessions. Bibliography lists 7 sources.
Filename: KSairSWAprom.rtf

Southwest Airlines' Marketing Strategy
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A 10 page case research paper with Southwest Airlines as its focus. Southwest is one of America's largest airlines in terms of passenger boardings, and yet it serves airports in a relatively small number of 24 states. Overall, the company's marketing strategy is to provide the best-possible no-frills service with the newest equipment available, then tell the flying public about the top-notch safety record In a report filed with the SEC mid-way through 1996, Southwest included a list of 'what ifs' of things that might happen, things that prevented them from forecasting performance for the very next quarter. They just keep flying—often, right past the competition. Bibliography lists 8 sources.
Filename: Southwst.wps

Southwest Airlines' Product and Support Services
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A 5 page paper discussing Southwest's product and the challenges it faces in the future. Still able to claim only profitable quarters for all of its existence, post-hurricane fuel prices are proving to be problematic. And as other airlines gain dramatic concessions from labor unions through bankruptcy court, Southwest currently pays its pilots as much as 30 percent more than any other pilots in the industry. The company's competitive advantage always has been and continues to be its strong corporate culture, and the company will need to ensure it preserves that culture as it plans for the future. Bibliography lists 3 sources.
Filename: KSairSWAprod.rtf

Southwest Airlines; The Way Forward
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This 5 page paper considers the budget airline SWA and discusses a potential strategy for the future to develop a competitive advantage whilst retrenching. The bibliography cites 4 sources.
Filename: TEswaair.wps

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