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Papers On Technology, Transportation, & Aviation
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Southwest Airlines -- Ingredients Of Success
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A 12 page case study of Southwest Airlines -- one of the top companies in its industry. The writer analyzes SW's market niche, pricing strategy, human resource maintenance, financial structure, emphasis on low cost, and more. Equipment, technology, and plans for the future are included as well. Several charts provided in Appendix. Bibliography lists 15 sources.
Filename: Swairlin.wps

Southwest Airlines / Selection Of Pilots
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A 15 page paper discussing the selection of pilots at Southwest Airlines. Finding a job is never an easy task for a commercial pilot. Not only does Southwest not make the process any easier, they also have the added requirements of a sense of humor and the proper attitude in order to be considered for selection for their company. Southwest has the highest percentage of female pilots of any airline in the country, but still have only a few in comparison to the total number of pilots they employ. The corporate culture of have fun and work hard applies to all areas of the company, including the pilot faction, and those prospective pilots unwilling to serve as substitute baggage handler on occasion most likely will not even make the first cut. Bibliography lists more than a dozen sources.
Filename: Soutwest.wps

Southwest Airlines in 2008
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A 6 page paper providing a SWOT analysis and strategy implementation and evaluation plan for Southwest Airlines after experiencing its first losing quarter in 17 years. The paper recommends that the airline increase its airfreight business and develop new business relationships with new-breed travel agents. Strengthening weaker areas while maintaining the Southwest climate and culture is the challenge, but one Southwest has risen to in the past. Bibliography lists 6 sources.
Filename: KSairSWA08.rtf

Southwest Airlines' "Place" Component
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A 3 page paper discussing the "place" component of Southwest's marketing mix. Currently, Southwest retains its competitive advantage in "place," but it is experiencing increasing difficulty as it competes against the legacy carriers that with bankruptcy protection have made deep cost cuts and have secured impressive concessions from labor unions. The result for Southwest is that its costs are much higher than its competitors. Though it still leads its industry in all respects, those competitors are closing the gap. Bibliography lists 3 sources.
Filename: KSairSWAplace.rtf


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