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Papers On Technology, Transportation, & Aviation
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Marketing In Tourism
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A 3 page paper that begins with an introduction to marketing and discussing marketing as it specifically applies to tourism, including market segments. The marketing mix, which generally includes four elements is expanded for the tourism industry, according to some authors; these are reported and discussed. Bibliography lists 2 sources.
Filename: PGtourmk.RTF

Marketing Low Cost Airlines in the UK - The Proposal and Literature Review
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This 11 page paper is the first of two papers. The paper gives a proposal for research to identify to most effective ways of marketing low cost or budget airline companies in the UK. This first paper starts with a proposal, which includes justification for the research and a methodology. The paper then undertakes a literature review looking at the way marketing takes place. This section uses a case study to look at how one successful company; EasyJet is marketed and how the marketing forms a part of their core strategy and is both supportive and reflective of the company culture. The bibliography cites 7 sources.
Filename: TElowairco.rtf

Marketing NetJets
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An 11 page paper discussing the marketing base of NetJets, a fractional ownership airline company. NetJets uses a time-share concept to sell interest in corporate-sized jets, enabling the purchase of as little as one-eighth ownership rather than bearing the total cost of purchase, maintenance and operation. It is the leading competitor in its industry, and was purchased by Warren Buffet in 1995. The paper examines NetJets and the 4 Ps with concentration on price, and compares NetJets to the early days of Southwest Airlines. It concludes with the recommendation that NetJets offer capital budgeting analysis to potential customers as a marketing tool. Bibliography lists 7 sources.
Filename: KSnetJets.rtf

Marketing Report; Container Shipping in the Mediterranean
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This 18 page paper examines the container shipping industry in the Mediterranean. The paper looks at the trends and the demand in the market, the patterns of market growth, the projected future and the companies that are competing in the market along with a consideration of the market structure. The paper considers the way a company new to the area may enter the market, including the potential ports of call. The bibliography cites 8 sources.
Filename: TEcontmed.rtf


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