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Papers On Technology, Transportation, & Aviation
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A Marketing Analysis of JetBlue
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This 9 page paper looks at this thriving but small airline. Marketing Mix is used to evaluate this company. The industry is discussed in general and an outlook is included. Bibliography lists 11 sources.
Filename: SA438Jet.rtf

A Proposal for Public Transportation Issues Involving Accidents in Santa Monica, CA
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A 5 page paper which discusses various aspects of public transportation problems in Santa Monica, California, and presents a proposal for reducing the risks, as well as penalizing the drivers who consistently involve themselves in accidents. Bibliography lists 3 sources.
Filename: RAbusa~1.wps

A Recommendation Against Human Cloning: An Evaluation of the Issues
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A 6 page contention that the societal issues surrounding human cloning are simply to complex to allow the procedure to proceed. The author evaluates issues such as who would control the procedure, whether clones would be accepted as humans or used as machines of war or in other ethically disturbing ways, and who could authorize the use of an individual’s genetic material. Bibliography lists 5 sources.
Filename: PPclone2.rtf

A Research Project To Determine The Best Way Of Increasing Customer Loyalty At Scandinavian Airways Systems (SAS)
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This 79 page paper is a dissertation style paper undertaking research to look at how the Scandinavian airline SAS can improve customer loyalty and the potential of using customer relationship management (CRM) to achieve increased loyalty. The paper looks at the development of the company, how they compete and the current loyalty system that is in place followed by an in-depth literature review concerning customer loyalty and CRM. A methodology is offered and simulated primary research results are presented before a conclusion is reached that recommends the adoption of a CRM system. The bibliography cites 54 sources.
Filename: TESASloyal.rtf


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