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Papers On Internet & Related Issues
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This 5-page paper explores certain issues (including managerial controls) when it comes to privacy issues and information issues about the Internet. Bibliography lists 4 sources.
Filename: MTmanint.rtf

Management Reporting - The Secret of Corporate Success in the Twenty-First Century
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A 5 page paper that examines the benefits of management reporting as part of a productive and profitable inter-enterprise business management philosophy. Included is a description of a type of management reporting and analysis software that is currently being offered as an innovative solution to organizational and management reporting problems. Bibliography lists 3 sources.
Filename: LCManage.doc

Managing Internet Marketing Information
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An 11 page paper discussing various data mining techniques and their applicability to marketing tasks. The paper examines searching newsgroups postings, web mining and opt-in email lists as workable approaches to gaining consumer information for the purpose of more narrowly targeting the Internet consumer. It recommends a combination of web mining and opt-in lists as a realistic and cost effective method of gaining valuable consumer information without entering the world of spam. Bibliography lists 12 sources.
Filename: KSdataMine.rtf

Managing Internet Marketing Information - Part 2
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A 10 page paper discussing the rationale and methods of building an opt-in mailing list. Data mining is a growing area of interest and use, but it is still not as pervasive as is the issue of privacy on the Internet. Most marketers have no sinister intent, of course, but consumers are still uncomfortable with leaving electronic trails and the ubiquitous "cookies." When asked, many are more than happy to give their opinions, and the possibility of winning a substantial prize enables them to rationalize the time it takes to answer a few questions. From the consumer's perspective, the overriding factor is that he is asked to participate, rather than included without his knowledge or consent. Bibliography lists 13 sources.
Filename: KSdataMine2.wps

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