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Papers On Internet & Related Issues
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Incorporating E-Marketing In The Marketing Plan
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An 8 page paper. E-commerce continues to grow at exponential rates. In today's marketplace it is essential for companies to incorporate e-marketing in their overall marketing plan. This essay explains that e-marketing still requires the company to consider segmentation and positioning. The differences are also discussed. Three types of Web positioning are explained. Characteristics of Web shoppers are reported. Bibliography lists 9 sources.
Filename: PGemkt.rtf

Industry Comparison: Click To Brick
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7 pages in length. The advent of click versus brick retailers has brought about a significant change in the way in which products ultimately reach consumers. With Internet presence all but mandatory in today's e-commerce focused global society, those who do not follow the trend of online marketing are overlooking a staggering percentage of potential customers who can live half a world away. The advantageous implications of e-commerce have been made more than clear over the past several years as the rate of online purchases continues to increase while brick-and-mortar sales steadily decline. Credit/blame the significant convenience factor, limitless inventory or overwhelming benefit of a crowded marketplace upon consumers' ability to save substantial amounts of money, e-commerce is a twenty-first century phenomenon that has the potential to alter then entire commerce landscape man has come to know. The writer discusses how the automotive industry is just one of many to jump on the e-commerce bandwagon. Bibliography lists 6 sources.
Filename: TLCclick.rtf

Information Management at Amazon.com
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An 8 page paper discussing the problems leading Amazon.com to redesign its inventory management systems to reflect almost-real time quantities to customers. There are at least two lessons to learn from Amazon.com relative to IT use: (1) the "best" solution is not always the most costly; and (2) regardless of how good and useful they might be, systems always can be improved. Bibliography lists 7 sources.
Filename: KSitAmazon.rtf

Information Privacy and Web Pages
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A 5 page overview of the problem of information privacy on the World Wide Web. This paper reviews the history and emphasizes that the protection of private information is as much a problem of ethics as it is of law. Bibliography lists 8 sources.
Filename: PPprivaWebPage.rtf


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