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Papers On Internet & Related Issues
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CRM and E-Commerce Customer Relationship Management
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is seen by many as having a great deal of potential to add to the value chain, creating better information and enhancing the relationship between the supplier and the buyer. This 20 page paper considers applications of CRM to e-commerce. There is a great deal of potential synergy in this market, but there are also problems. The paper considers these problems and presents some guidelines by which CRM and E-commerce should be integrated. The bibliography cites 23 sources.
Filename: TECRMecom.rtf

Cultural Implications of New Media Technologies
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A 10 page paper discussing producer control of individuals’ use of digital information; the “digital divide” in Internet access; and cultural implications of Internet content. There are cultural implications of access, of course, but there are additional considerations of the cultural differences in which content can be perceived. The bottom line is that the developer needs to be aware of these disparities in perceptions, and speak to all possible – or profitable – aspects. Bibliography lists 11 sources.
Filename: KSdigTechCulture.rtf

Customer Privacy Policy/Dirt Bikes USA
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This is a 3 page paper which dicusses the development of a customer privacy policy for Dirt Bikes USA. The bibliography has 3 sources.
Filename: JHCust.rtf

CUSTOMER RETENTION IN THE MIDST OF TECHNOLOGY CHANGE
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This 4-page paper discusses three challenges in customer retention with technology change, and how an IT manager can deal with the problems. Bibliography lists 3 sources.
Filename: MTcustrete.rtf


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