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Papers On (Mass) Media & Broadcasting
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USA Today; A Marketing and Distribution Case Study
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This 10 page paper examines the popular American Newspaper USA Today. Focusing on the print edition the writer looks at the target market and its development before going on to examine the distribution systems. The bibliography cites 5 sources.
Filename: TEusamar.wps

Use of Media in January, 1979
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A 5 page research paper that examines the media of January 1979 as to what it says about the way that people thought and used media at that time. Bibliography lists 6 sources.
Filename: 99med79.wps

Uses & Gratifications Approach / Why We Use the Media
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A 15 page research paper in which the writer discusses today's popular mass media (television, radio, & print) and assesses reasons why people tend to use each of them more than others. In doing so, this report inherently focuses its background attention upon the uses and gratifications approach -- offering proof that the theory is a valid one. Demographic data concerning media audiences is analyzed and the results of a small-scale survey conducted by the writer are discussed (copy of the survey questionnaire is provided). Several illustrative charts and graphs are included (if receiving by e-mail, you MUST be able to download file attachments in order to view these !) Bibliography lists 12 sources.
Filename: Mediawhy.wps

Variations In Media Coverage # 2
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Variations in coverage of news stories are noted in this 4 page essay. By reviewing two weekly publications, The Economist and Time Magazine, the coverage of recent events surrounding the Clinton White House regarding fund raising improprieties is discussed. Two particular articles are compared for which similarities and differences are noted. Bibliography lists 2 sources.
Filename: Clincoff.wps


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