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Papers On (Mass) Media & Broadcasting
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Source Credibility
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This 4 page paper discusses what is meant by 'source credibility' and examines this concept making reference to communications theory and marketing and shows how source credibility can be used to influence TV audiences. The bibliography cites 2 sources.
Filename: TEsourcred.rtf

Spiral Of Cynicism: The Press And The Public Good
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A 7 page synopsis of the book 'Spiral of Cynicism: The Press and the Public Good' by Joseph N. Cappella & Kathleen Hall Jamieson. The subject of this book is the media's portaryal of political issues which, more often than not, result in an attitude of cynicism on behalf of the viewer. The authors illustrate how this is done through a selective framing which revolves around the cynical impression of any given poltiical situation. No additional sources cited.
Filename: Spiralcy.wps

Sports' and Television's Coevolution
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A 10 page paper discussing the concurrent path that sports and television have traveled over the years to arrive at current conditions. The future of the sports-TV connection stands at the brink of change that could rival the influence that each has had on the other in the past 50 years. TV needed to persist as people caught up with technology and put those 10" black and white sets in their homes; it now will need to do the same as it waits for viewers to become enamored of digital, interactive TV. Bibliography lists 7 sources.
Filename: KSsportsTV.wps

Spread spectrum technology
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An account of the history and development of spread spectrum technology and the impact which it is likely to have on the communications industry. Bibliography lsist 5 sources.
Filename: JLspreadpect.rtf

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