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Papers On (Mass) Media & Broadcasting
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Scripted Television is an Art Form
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This 5 page paper compares and contrasts scripted television with reality TV. Bibliography lists 3 sources.
Filename: SA832TV.rtf

Sears: Electronic Versus Print Marketing
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This 6 page paper examines Sears marketing campaigns and branding efforts. A focus is on its 2008 Internet strategy. Bibliography lists 10 sources.
Filename: SA833Srs.rtf

Selling Radio: The Commercialization of American Broadcasting
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This 4 page paper provides an overview of the Susan Smylun's book Selling Radio: The Commercialization of American Broadcasting. Bibliography lists 2 sources.
Filename: MHRado3.rtf

Semiotics in Marketing Communications
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A 9 page paper discussing semiotics, the study of the meanings associated with signs and symbols. As such, it can and does inform marketing messages and communications. The paper discusses Guinness’ commissioning of a semiotics “decoder” for use in assessing competitors’ advertising and Wal-Mart’s use of “down home” images in its print and broadcast marketing communications. Bibliography lists 10 sources.
Filename: KSmktgSemiotics.rtf

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