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Papers On (Mass) Media & Broadcasting
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Media: Skewed Perspective Of Reality
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6 pages in length. Historically, the media have not earned the most stellar of reputations when it comes to portraying reality; indeed, the manner by which media advertising skews the perspective of reality has come to represent a commonplace approach to capitalistic consumerism. Proponents of television advertising contend that there is one phrase for those who are prone to the deceptiveness of broadcast media advertising: caveat emptor. They argue that it is not up to the advertiser to be responsible for the buyer's gullibility, even if that buyer happens to be a child. Indeed, it can easily be argued that there is some form of deception in most all advertising; employing actors to looks as though they are enjoying a particular product influences viewers to respond in the same fraudulent fashion. Bibliography lists 5 sources.
Filename: TLCskewd.wps

Melbourne, Australia: News
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A 4 page paper which examines two articles that discuss news in Melbourne, Australia. Bibliography lists 2 sources.
Filename: RAauslc.rtf

Microsoft’s DirectBand Network and Smart Personal Objects Technology (SPOT)
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This is a 5 page paper discussing Microsoft’s DirectBand Network and Smart Personal Objects Technology (SPOT). In the fall of 2002, Microsoft introduced their new Smart Personal Objects Technology (SPOT) which rely on data download from their new DirectBand Network. The DirectBand Network utilizes the unused portions of the FM radio bandwidths already essentially established and the SPOT devices such as watches, key chains, and refrigerator magnets to name a few, download up-to-date information such as weather, sports, traffic, news, stock quotes, movies and other options such as personal messages to the user. While the new technology is considered less expensive in its implementation and the devices are also expected to be reasonably priced (and available in the fall of 2003), critics question whether or not these devices will make a substantial impact on a market that already has a great deal of choice in regards to hand held information devices such as cell phones and Pocket PCs. Bibliography lists 10 sources.
Filename: TJdband1.rtf

Misuse of the Word “Troops”
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A 9 page paper which examines the political and social misuse of the word “troops.” Bibliography lists 3 sources.
Filename: RAtroo2.rtf


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