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Papers On (Mass) Media & Broadcasting
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Media Messages
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This 3 page paper examines the effect media messages may have on the general public. The view is that advertising has a limited influence on behavior as confirmed by studies. Bibliography lists 3 sources.
Filename: Medmess.wps

Media Monopoly and Democracy
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This 3 page paper looks at the increasing concentration of ownership of the media and the way in which this reflects or contradicts the model of democracy. The paper looks the impact of the ownership on the dissemination of information including the way messages or stories communicated are chosen. The bibliography cites 3 sources.
Filename: TEmonpdem.rtf

Media Monopoly and Ownership
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6 pages. The fact that a mere handful of corporations own the entire media monopoly should cause all of us to stop and realize what this means. When the media is controlled by a monopoly, we are not getting diverse information; we are being fed exactly what the monopolies want us to digest. And the problem herein is that they are not looking out for what is best for us as citizens, but rather, what is best for them as in bottom line corporate profit. Bibliography lists 6 sources.
Filename: JGAmemon.wps

Media Relations
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This 19 page paper is written in two parts. The first part of the paper gives nine examples of media placements in a variety of mediums including trade press, monthly and weekly magazines, the daily newspapers, television, radio and the internet. The placement is considered for the message who may have placed it why the story was written and why it was published. The second part of the paper the looks at how placement may be undertaken for a specific product or cause. The example used is a campaign to increase the consumption of fruit and vegetables. The bibliography cites 7 sources.
Filename: TEmediarel.rtf

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