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Papers On (Mass) Media & Broadcasting
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Law Enforcement and the Media
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A 14 page paper which examines how law enforcement is portrayed by the media, how it affects the public’s perception of police departments, how several famous cases have been covered and the significance of racial and sexual prejudice. Bibliography lists 13 sources.
Filename: TGlawmed.rtf

Liberal Bias of the Media: Truth or Fiction
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(24 pp) Liberal media bias - of course you think to yourself - what else is new? Journalists refute that thought - the majority of times claiming that they have personal liberal perspectives, but that they can separate those from their professional writing, approach and credulity. What if there really is minimal "liberal media bias," what if "they" -whoever they may be-if they exist at all-- are using a propaganda technique of distraction, as a smoke screen ? or research based paranoia? Bibliography lists 8 sources.
Filename: BBmediaL.doc

Liquor Industry Adherent Self-Regulation: Must Rule Advertisements In All Forms Of Mass Media
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8 pages in length. Through the years, a distinctive trend has been established with regard to the various methods advertisers employ in order to outshine the competition. Some of these practices are looked upon as being instrumental within such a cutthroat environment; others, however, are viewed as inappropriate and unacceptable. In spite of the fact that the broadcast media are the focal points for such a vast array of advertising techniques, they do not reserve the right to censor public consumption. Some believe that imparting television and radio executives with the power to control the flow of advertising is no different than censoring the inherent freedom of the press. Advertisers have the right to sell their products in whatever manner is most effective; in fact, that is the entire essence behind the free enterprise: that each business has the constitutional right to align whatever components are necessary to make it stand out above its competitors. There is no law in the land that can prohibit advertisers from portraying their products in the most advantageous light possible; it is up to the broadcast media to respect this concept of freedom of speech. It is an unusual occurrence, but entire industries do sometimes regulate their own advertising if it is established that the message being presented is contradictory to societal norm, and the liquor industry is a prime example. Bibliography lists 8 sources.
Filename: TLCLqSlf.rtf

Local Media Sales
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5 pages. This paper addresses the media advertising costs and techniques for certain media entities within the Miami-Fort Lauderdale areas of Florida. Included will be such information as what type advertisers use what type media, as well as the type of listeners, viewers, etc. who can be expected to be attracted to the advertisements per media. Bibliography lists 2 sources.
Filename: JGAmedsl.wps

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