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Papers On (Mass) Media & Broadcasting
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Dyadic Exchange and Consumer Behavior
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This 5 page report discusses the communication exchange of one-on-one that is referred to as “dyadic” and how it relates to consumer behavior and marketing. What friends tell friends about any particular item or service results in an impact on the support and objectivity of those providing the product or service. Marketing departments, advertising agencies, and public relations practitioners all want to know how dyadic exchange occurs so that they can take full advantage of what they know to be an effective channel of communication. Bibliography lists 4 sources.
Filename: BWdyadic.rtf

Dysfunctional Family On TV / 'Married With Children'
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A 5 page essay on this popular TV sitcom in which the writer analyzes the show from a sociological point of view. Bibliography lists 3 sources.
Filename: Marriedw.doc

Editing and Narrative
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This 3 page paper looks at two key concepts in film making; editing and narrative and considers the way in which practice and theory compare especially in the low cost or home video making arena. The bibliography cites 1 source.
Filename: TEediting.rtf

Education and Mass Media
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This 3 page paper looks at mass media and education and how the two co-exist in society. The problem of mass media, and how it hinders education, is a focus of this paper. Bibliography lists 3 sources.
Filename: SA332edu.rtf

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