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Papers On Business Management & Management Theory
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Differentiation Strategy
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This 5 page paper looks at the ways in which differentiation may be used as a competitive advantage and how a strategy may be formed in order to use this advantage described by Michael Porter as one of the only two available competitive advantages. The paper looks at different types of differentiation and includes consideration of the financial implications. The bibliography cites 6 sources.
Filename: TEdifstr.wps

Diffusion Of Innovation And Wal-Mart
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An 8 page paper that reports and explains the elements in Rogers' definition of diffusion of innovation with comments about how they relate to Wal-Mart. The 5 categories of adopters are described and then related to Connors change theory. Further comments are made about what makes this company so successful. The essay ends with Rogers' attributes of the innovation that determined their rate of adoption. Bibliography lists 9 sources.
Filename: PGdifwlmt.RTF

Dilemmas
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This 11 page paper examines five dilemmas of change in business for change managers. These are Adaptive verses rational strategic development, cultural verses structural change, continuous improvement verses radical transformation, empowerment verses leadership and command and economic verses social goals. The paper examines these individually, looks at how they may manifest and the ways in which they may not be as conflicting as initially perceived. The bibliography cites 12 sources.
Filename: TEdilemmas.rtf

Direct Sales Strategies
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This 8 page paper examines direct sales strategies, focusing on the use of a direct sales force and the use for telesales and telemarketing. The paper looks at the advantages and disadvantages and the relevant strategies of each approach. The writer includes consideration of direct sales being used for selling generic, or undifferentiated products. The bibliography cites 10 sources.
Filename: TEdirsales.rtf


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