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Papers On Business Management & Management Theory
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Customer Value Management At Marks & Spencer
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This 15 page paper investigates customer value management and customer value analysis and applies the concepts to the practices Marks and Spencer seem to implement and/or advocate. Examples of other businesses are also be offered for the purpose of demonstrating some of the concepts discussed. The essay concludes with recommendations for Marks and Spencer to further their competitive advantage through specific customer value management action steps. One graphic illustration is provided. Bibliography lists 9 sources.
Filename: CVM.doc

CUSTOMERS AND RELATIONSHIPS WITH BRANDS
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This 3-page paper discusses if customers form relationships with brands, products or services. Bibliography lists 5 sources.
Filename: MTcusbrare.rtf

CYA In The Workplace
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5 pages in length. The workplace has become a battle zone within the past couple of decades as more and more issues arise that test the very framework of interoffice harmony. Jobs are no longer protected by the silent oath of loyalty; in fact, in order to hold on to positions, employees are being forced to play hardball while up against the big boss. CYA in the workplace is as fundamental in today's work environment as are the skills that get one hired in the first place. As well, it is essential to maintain a concise and up-to-date paper trail as a means of written protective proof for the time when the ax unfairly falls or a discriminatory situation arises. The writer discusses CYA and the importance of paper trails as they relate to the workplace. Bibliography lists 4 sources.
Filename: TLC-CYA.doc

DAIMLER-CHRYSLER, FAILURE AND ORGANIZATIONAL BEHAVIOR
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This 5-page paper discusses the failure of Daimler-Chrysler, and what organizational behaviors between the two companies caused it. Bibliography lists 3 sources.
Filename: MTdaimchry.rtf


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