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Papers On Business Management & Management Theory
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Customer Relations Problems at Costco
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This 12 page paper examines Costco. Recommendations are made to improve customer service. Research is provided to support the assumptions. Bibliography lists 11 sources.
Filename: SA806Cos.rtf

Customer Relationship Management
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This 7 page report discusses the what customer relationship management (CRM) is and reviews literature related to the topic. The value of CRM is discussed along with what major factors have to be present for CRM to meet its full potential. Bibliography lists 11 sources.
Filename: BWcrmlit.rtf

Customer Retention and Maximization
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This 3 page paper uses F. Robert Dwyer’s book on business marketing as a starting point for a discussion of customer retention and maximization, and why they are important. Bibliography lists 2 sources.
Filename: HVCusRet.rtf

Customer Retention in a Competitive Environment
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This 8 page paper looks at the way in which the mapping of customer corridor can help in retaining and increasing satisfaction of customers. This includes an explanation of the way in which the tool can be used and the benefits it may provide. The bibliography cites 3 sources.
Filename: TEcuscor.wps

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