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Papers On Business Management & Management Theory
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Corporate Culture and Project Implementation at McCann Erickson
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This 10 page paper looks at the ad agency McCann Erickson, its corporate culture and how it manages and implements projects. Various examples are included. The concept of corporate culture is discussed and defined. Bibliography lists 6 sources.
Filename: SA439Mc.rtf

Corporate Culture; Definition and Measurement
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This concisely written 3 page paper defines what is meant by corporate culture, the six stages of integration and the three different concepts of culture measurement described by Edgar Schein; Survey Research Approach, Analytical Descriptive Approach and Ethnographic Approach. The bibliography cites 2 sources.
Filename: TEorgcu2.wps

Corporate Entrepreneurship
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An 8 page paper that begins with an explanation of what corporate entrepreneurship is. The major part of the paper reports examples of corporate entrepreneurship in four companies. Bibliography lists 5 sources.
Filename: PGcrntr.RTF

Corporate Golf Tournament Sponsorship
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An 8 page paper discussing corporate sponsorship of golf tournaments. In asking whether golf benefits the corporation or the consumer more, the answer is definitively for the corporation. Those proposing that golf is for everyone obviously have the budgets that will allow them to play the game, because its expense prohibits many from taking part. Its expense is one of the attractions of the millions of corporate dollars spent in sponsorship each year, however: the average income of the committed golfer is more than $60,000, making the community of amateur golfers a marketer's dream come true. Bibliography lists 7 sources.
Filename: Golfcorp.doc


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