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Papers On Business Management & Management Theory
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Communication to Internal Publics
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This 4 page paper examines the use of the internal memorandum as a communication tool. A case study (IBM) where an actual memo is evaluated is provided as an example. Bibliography lists 3 sources.
Filename: SA413im.rtf

Communications Systems in the Insurance Industry
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5 pages. This paper will focus on what it takes to prepare a communication system in which the communication flows upward, downward and laterally within the insurance industry. The insurance industry will include that of life, homeowners, and car insurance located in California. The past several years have been challenging due to large numbers of disasters such as earthquakes, fire and mudslides which will be taken into consideration. Bibliography lists 2 sources.
Filename: JGA4wayc.wps

Companies Operating According to “Strategic Intent”
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A 10 page paper discussing Hamel and Prahalad’s 1989 article in the Harvard Business Review, then assessing Southwest Airlines, Nike and Dell Computer for evidence of exercising strategic intent as defined by Hamel and Prahalad (1989). Though these companies do not exhibit strategic intent to equal degrees, each has distinguished itself from its competitors and essentially rewritten industry-specific “rules” that existed at the time that the companies were founded. The result for each has been achieving true and stable industry leadership positions. Bibliography lists 5 sources.
Filename: KSmgmtStratIntent.rtf

Company Mission and Strategy Management
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This 12 page paper discusses the idea that mission may not necessarily be the first step in the strategic management process. To consider this the paper explains the role played by mission in the strategy management process and uses a number of relevant concepts and looks at tools commonly used in the strategy process to assess the importance of mission as the first stage. A number of examples are used to illustrate the points raised. The bibliography cites 15 sources.
Filename: TEmission.rtf

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