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Papers On Business Management & Management Theory
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AT&T and MCI
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This 10 page paper examines these two rival telecommunications companies. The paper includes information their past and present positions, finical data, a strategic analysis of their goals, boundaries and activity systems as well as considering the different markets in which they operate and how they are seeking to expand. The bibliography cites 5 sources.
Filename: TEattmci.wps

AT&T Employee Satisfaction
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A 20 page paper. Once known for its excellent service, customers have been leaving AT&T in droves for years. Also, over the years, tens of thousands of employees have lost their jobs. This essay provides an overview of what has been happening at the company and comments on employee morale and job satisfaction. The writer also reports studies linking job satisfaction and customer satisfaction and suggests AT&T adopt a different management and leadership style for future success. Bibliography lists 19 sources.
Filename: PGatto6.rtf

AT&T Public Relations
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An 11 page paper that begins with a brief explanation of public relations, including the essential elements of such a campaign. The last time AT&T had a major public relations issue was in 1982 right after their breakup. What the company did in that campaign is reported and discussed. Since PR is ongoing with this company, one of their most recent PR activities is reported to demonstrate how they reach different audiences. Bibliography lists 12 sources.
Filename: PGattpr9.rtf

Attracting Human Capital
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This 4 page paper explains that the Human Capital concept is more about looking at employees as assets than as liabilities. Various authors and ideas are discussed. How to attract good employees is at the crux of this well researched paper. Bibliography lists 5 sources.
Filename: SA730hc.rtf


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